The Local PR & Influencer India strengthens the Sennheiser Group´s reputation and visibility within the region by developing and executing public relations and influencer programs. The role ensures that global communication priorities are effectively translated into locally relevant stories, manages key media and creator relationships and drives visibility that supports brand awareness and business objectives. Acting as the link between global communications, regional marketing, local marketing/sales teams and external partners, the manager safeguards consistent brand messaging, identifies and leverages regional opportunities, and provides insights that shape the company’s communication strategy within India.
Job Title - PR & Influencer Manager India
Location - Gurgaon
The Local PR & Influencer India strengthens the Sennheiser Group´s reputation and visibility within the region by developing and executing public relations and influencer programs. The role ensures that global communication priorities are effectively translated into locally relevant stories, manages key media and creator relationships and drives visibility that supports brand awareness and business objectives. Acting as the link between global communications, regional marketing, local marketing/sales teams and external partners, the manager safeguards consistent brand messaging, identifies and leverages regional opportunities, and provides insights that shape the company’s communication strategy within India.
Main Duties and Responsibilities:
• Identify new target groups and support relationship building with media and influencers across focus areas, while managing our contact database
• The PR & Influencer Manager India plays an essential role in the day-to-day success of local communications activities, from media relations to reporting and measurement, across India
• Translate Sennheiser’s brand, campaign and product strategies into PR and influencer concepts and activities
• Setting up local stories and press releases, and manage the issuing of press releases, media alerts and case studies in a timely manner with our PR agencies
• Manage product seeding efforts, including keeping track of stock and requests while coordinating with media, influencers and PR agencies
• Measure our impact and share updates with stakeholders by contributing data and outcome of media coverage to the global overall media data base
• Create media event recaps and highlight reportings in alignment with our tool set up (e.g. Releasd)
• Facilitate event and trade show media activities and planning such as setting up interview appointments for spokespeople
• Field and manage inbound media and sponsorship requests, routing to appropriate team members as needed
• Facilitate content sharing with PR agencies and marketing colleagues across India
Budget responsibility:
• Ownership of PR influencer budget India and allocation based on campaign and product focuses
• Accountable for cost efficiency and contract negotiations with local PR & influencer agencies
Essential Skills and Competencies:
• Detail-oriented and highly organized with a keen ability to prioritize tasks while juggling deadlines, competing projects and working with colleagues across various time zones
• Strong interpersonal skills with the ability to work well both in a team and independently
• Excellent, clear written and verbal communication skills, with a knack for simplifying complex topics and language
• Experience with media and influencer relations is a must; existing relationships with the pro audio and tech media / influencers is a big plus
• A genuine curiosity about the audio industry and Sennheiser Group’s solutions and technological innovations
• Experience with Microsoft Word, Outlook, Teams and Excel as well as further collaborative tools
• A “no task is too big or small” attitude
• Excellent communication skills
Education/Experience
• 7+ years of professional experience in communications (especially in the tech, audio or music industries)
Main Duties and Responsibilities: