Sound made by Sennheiser – For more than 80 years, we are among the world’s leading manufacturers of audio products, building the future of audio. We are proud of our finely engineered microphones and audio solutions that connect people and create remarkable sound experiences - whether in the studio, conference room, or on stage.
For us, the audio industry is one of the most exciting to work in. In our global family business, you can expect not only a unique team where we trust, value and support each other, but also the opportunity to make your own significant contribution to our collective progress.

Sounds good? Join us as

Social Media Strategist (m/f/d), Digital Marketing

Your Responsibilities in Our Team

• You strategically manage the global social media ecosystem and continuously develop our worldwide social media strategy.
• You design a consistent, future‑proof channel and governance framework for all markets.
• You ensure that our brand presents itself consistently across all platforms, regions, and partners worldwide.
• You monitor relevant platform trends, algorithm changes, new technologies, and shifts in audience behavior, deriving optimization measures.
• You are responsible for the global channel architecture - from approval and onboarding to the deactivation of accounts.
• You define strategic KPIs, set global minimum standards, and monitor channel performance.
• You ensure compliance with all governance, brand, and security guidelines and coordinate legal reviews for channel changes.
• You define the role of each channel (global/regional/local) and ensure a unified framework.
• You collaborate closely with MarCom, Digital Marketing, PR, Influencer Management, and UCX, integrating social media into campaigns, always‑on activations, and GTM initiatives.
• You further develop global standards, playbooks, and guidelines, manage partner channels, and support international teams through training, enablement, and best‑practice sharing.

Your Qualifications

• You hold a degree in marketing, communications, digital media, or a comparable field.
• You have several years of experience developing global or regional social media strategies.
• You bring solid experience in building global social media architectures as well as governance and channel frameworks.
• You are proficient in platform and KPI analysis and can derive data‑driven actions.
• You are familiar with relevant platforms - from established networks to emerging formats such as Discord, Twitch, or Reddit - and you follow digital trends and subcultures.
• You are experienced in using social listening and social media management tools.
• You are confident and professional in communicating in English; ideally, you also have a good command of German.
• You are willing to be regularly present at the German headquarters (at least once a week) and to work in international, cross-functional teams.